Jen needed a website that stood out in a crowded election cycle — something more than a basic template. It had to feel personal, load instantly, convert visitors into donors/volunteers, and rank highly for local searches like “Rochester NH state rep candidate.”
How we Completed
We kicked off with a deep-dive strategy session with Jen and her campaign team to nail down key messaging, target voter personas, and must-have functionality (donations, volunteer sign-ups, event RSVPs).
From there, the timeline looked like this:
- Week 1: Branding refresh, wireframes, and content outline
- Week 2: Custom design mockups (desktop + mobile) + client revisions
- Week 3: Full WordPress development, Anedot donation integration, custom forms, and SEO setup
- Week 4: Testing across devices, speed optimization, launch, and team training
Total timeline: 4 weeks from kickoff to live site. The campaign was able to start driving traffic and collecting donations the same week early voting began.
The Mission
Jen’s campaign needed a digital home that cut through the noise of a competitive state rep race. The goals were clear:
- Build trust and authenticity with District 35 voters
- Make it dead-simple to donate, volunteer, or request a yard sign
- Rank #1 when people searched “Jen Nerbonne” or “SK RI state representative District 35”
- Give the all-volunteer team an easy-to-update site they could manage without constantly calling a developer
In short: create a modern, high-converting campaign website that feels local, looks professional, and actually wins votes.
Final Results
The numbers and feedback speak for themselves:
- Launched 6 weeks before Election Day and immediately ranked #1 on Google for “Jen Nerbonne” and all major District 35 search terms
- Average time on site: 2:18 (exceptional for political sites)
- Mobile traffic: 68% – zero complaints about usability
Launched
2024 Q1
Platform
WordPress
Customer
JenNerbonne.com
Check out Main Highlights
Jen needed a website that stood out in a crowded election cycle — something more than a basic template. It had to feel personal, load instantly, convert visitors into donors/volunteers, and rank highly for local searches like “SK RI state rep candidate.”
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