Jackson Surveying had an outdated site from the early 2000s that wasn’t mobile-friendly, didn’t rank locally, and made it hard for potential clients to understand their services or get a quote quickly.
How we Completed
Discovery call → content & photo planning → custom design mockups (2 rounds of revisions) → full WordPress development → on-site photography session → SEO setup and local citations → launch + 30 days of post-launch tweaks and training.
Total timeline: 5 weeks from kickoff to live.
The Mission
Give a 40+ year-old local surveying company a modern digital storefront that:
Instantly communicates trust and expertise
Ranks at the top of Google for RI surveying terms
Converts visitors into quote requests without requiring a phone call
Is easy for the Jackson team to update themselves when needed
Final Results
- Went live in early 2025 and immediately took over page 1 of Google for their core services
- Organic traffic grew from ~80 visits/month to over 1,100 within 6 months
- Hundreds of qualified leads generated directly from the site so far
- Multiple clients have said, “We chose you because your website looked the most professional”
- The site now consistently brings in 40–60% of their new business
Launched
2024 Q2
Platform
WordPress
Customer
Jackson Surveying
Check out Main Highlights
There were 2 things the client was very keen on, an impactful landing and memorable visit. It took several edits of the homepage to get that down and we made custom icons using images that they gave us as guidance. This type of customization really set them apart from their competitors here in Rhode Island where there are many surveying companies. We also took a good look at services and how we could better organize all the information for the customer–we landed on a JavaScript component which works great on a mobile device, and desktop.
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